BASED Shampoo
by BASED · hair_care
Editor's Take
Ultra-gentle and squeaky-clean on ingredients, but this is a low-foam scalp-friendly wash, not the bottle for hairspray archaeology.
Four-pillar formula scores
- Efficacy: 6.8 / 10
- Modern Tech: 5.5 / 10
- Clean Beauty: 10.0 / 10
- Sustainability: 7.5 / 10
The Verdict
Clean is Excellent at 10/10, and that shows in the sulfate-free, silicone-free base. Coco-Glucoside does the cleansing gently, while Cetearyl Olivate and Sorbitan Olivate add a barrier-minded lipid feel that is smarter than the average minimalist shampoo. The trade-off is muscle: this suits sensitive scalps, very dry hair, and light wash days better than heavy styling buildup or oilier roots. A credible gentle shampoo, not a clarifying workhorse.
Full INCI list
Water, Coco-Glucoside, Glycerin, Cetearyl Olivate & Sorbitan Olivate (Olivem1000), Guar Gum, Citric Acid, Peppermint Oil, Potassium Sorbate + Sodium Benzoate, Hydrolyzed Keratin, Vitamin E, Avocado Oil, Coconut Oil, Argan Oil, Aloe Vera, Arginine