BASED Shampoo
by BASED · hair_care
Editor's Take
Worth a look for dry, frequently washed hair, though the restrained foam makes its minimalist priorities impossible to miss.
Four-pillar formula scores
- Efficacy: 6.8 / 10
- Modern Tech: 5.2 / 10
- Clean Beauty: 10.0 / 10
- Sustainability: 9.1 / 10
The Verdict
Clean is above the middle at 10, and sustainability is directionally sound at 9.1, reflecting a largely bio-based, readily biodegradable base. Efficacy is Moderate at 6.8: Coco-Glucoside cleans gently, while Olivem 1000 helps deposit argan, coconut, and avocado oils for softer hair feel. Technology is Some Modern Features at 5.2, with liquid-crystal emulsification improving conditioning rather than providing intensive repair. A credible daily shampoo for dry hair that prizes mildness over rich lather.
Full INCI list
Water, Coco-Glucoside, Glycerin, Cetearyl Olivate & Sorbitan Olivate (Olivem1000), Guar Gum, Citric Acid, Peppermint Oil, Potassium Sorbate + Sodium Benzoate, Hydrolyzed Keratin, Vitamin E, Avocado Oil, Coconut Oil, Argan Oil, Aloe Vera, Arginine