Color Wow Color Security Shampoo
by Color Wow · hair_care
Editor's Take
Excellent color-care cleansing saddled with throwback drugstore preservation; it protects pigment well, but the ingredient choices make the clean positioning impossible to defend.
Four-pillar formula scores
- Efficacy: 7.8 / 10
- Modern Tech: 6.5 / 10
- Clean Beauty: 1.0 / 10
- Sustainability: 4.2 / 10
The Verdict
The efficacy score sits in the Strong band: Sodium Methyl Cocoyl Taurate and Sodium Lauryl Sulfoacetate support gentle cleansing for color-treated hair, while Quaternium-95 adds UV protection. Technology is Modern, with hydrolyzed wheat, silk, and keratin offering surface-level support. Clean lands in the Very Low band because DMDM Hydantoin, Methylchloroisothiazolinone, multiple parabens, and BHA outweigh the sulfate-free advantage. A credible color-protecting shampoo, but one built on outdated preservation chemistry.
Full INCI list
Aqua (Water), Sodium Lauryl Sulfoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroamphoacetate, Sodium Methyl 2-Sulfolaurate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Parfum (Fragrance), PEG-150 Distearate, Sodium Cocoyl Glycinate, Sodium PCA, DMDM Hydantoin, Propylene Glycol, Polyquaternium-22, PPG-2 Hydroxyethyl Cocamide, Disodium Edta, Citric Acid, Hydrolyzed Wheat Protein, Linalool, Butylene Glycol, Butylphenyl Methylpropional, Hexyl Cinnamal, Hydrolyzed Wheat Starch, Quaternium-95, Limonene, Iodopropynyl Butylcarbamate, Tocopheryl Acetate, Propanediol, Phenoxyethanol, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Sorbate, Potassium Benzoate, BHA, Methylparaben, Butylparaben, Ethylparaben, Methylchloroisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Isobutylparaben, Propylparaben, Ethylisothiazolinone, Pentaerythrityl Tetra-DI-T-Butyl Hydroxyhydrocinnamate.