Color Wow Color Security Shampoo
by Color Wow · hair_care
Editor's Take
Sulfate-free surfactants and UV-absorbing Quaternium-95 do the color-care work, but the preservative system reads like a 1990s drugstore shelf.
Four-pillar formula scores
- Efficacy: 7.8 / 10
- Modern Tech: 6.5 / 10
- Clean Beauty: 1.0 / 10
- Sustainability: 4.2 / 10
The Verdict
This shampoo delivers credible efficacy for color-treated hair through a modern, sulfate-free cleansing formula anchored by Sodium Lauryl Sulfoacetate and Sodium Methyl Cocoyl Taurate, paired with UV-absorbing Quaternium-95 and a triple-protein complex. The technology is genuinely modern, earning a solid 6.5/10 for its dense, mild surfactant system. But the preservative load , DMDM Hydantoin (formaldehyde-releaser), MI/MCI, multiple parabens, and BHA , lands the clean score at 1.0/10, disqualifying it from any natural or clean standards standard. Worth it for color retention if you're indifferent to legacy preservatives; skip it if clean chemistry matters.
Full INCI list
Aqua (Water), Sodium Lauryl Sulfoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroamphoacetate, Sodium Methyl 2-Sulfolaurate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Parfum (Fragrance), PEG-150 Distearate, Sodium Cocoyl Glycinate, Sodium PCA, DMDM Hydantoin, Propylene Glycol, Polyquaternium-22, PPG-2 Hydroxyethyl Cocamide, Disodium Edta, Citric Acid, Hydrolyzed Wheat Protein, Linalool, Butylene Glycol, Butylphenyl Methylpropional, Hexyl Cinnamal, Hydrolyzed Wheat Starch, Quaternium-95, Limonene, Iodopropynyl Butylcarbamate, Tocopheryl Acetate, Propanediol, Phenoxyethanol, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Sorbate, Potassium Benzoate, BHA, Methylparaben, Butylparaben, Ethylparaben, Methylchloroisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Isobutylparaben, Propylparaben, Ethylisothiazolinone, Pentaerythrityl Tetra-DI-T-Butyl Hydroxyhydrocinnamate.