Living Proof Perfect Hair Day Shampoo
by Living Proof · hair_care
Editor's Take
Living Proof earns the premium price tag by skipping cheap sulfates entirely, relying instead on a modern amino acid lather and phospholipid conditioning to get the job done.
Four-pillar formula scores
- Efficacy: 8.1 / 10
- Modern Tech: 7.5 / 10
- Clean Beauty: 7.8 / 10
- Sustainability: 7.2 / 10
The Verdict
The formula delivers a high-performance wash using a dense blend of Sodium Lauroyl Methyl Isethionate and taurate cleansers. It secures strong efficacy and good clean scores by pairing that sophisticated sulfate-free base with phospholipid conditioning agents to protect the strand. You do have to accept a standard synthetic fragrance and some polymer weight, but the overall formula easily clears standard drugstore benchmarks. Worth the premium for a daily wash that cleans thoroughly without stripping.
Full INCI list
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Decyl Glucoside, Sodium Cocoyl Glycinate, Maltooligosyl Glucoside, Sorbitan Laurate, Sunfloweroyl Methylglucamide, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Behenyl Alcohol, Propylene Glycol, Glyceryl Oleate, Coco-Glucoside, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol.