OUAI Shampoo for Fine Hair
by OUAI · hair_care
Editor's Take
Lightweight Panthenol and a hindered amine silicone keep fine hair from falling flat, but the ethoxylated surfactants and synthetic polymer load put clean-beauty shoppers at the wrong counter.
Four-pillar formula scores
- Efficacy: 7.8 / 10
- Modern Tech: 6.5 / 10
- Clean Beauty: 1.8 / 10
- Sustainability: 2.3 / 10
The Verdict
This is a modern, efficacy-driven formula that understands fine hair: it cleanses without sulfates, conditions without weight, and uses a specialized silicone that deposits only where damage exists. The Panthenol, Biotin, and Hydrolyzed Keratin provide real structural support at active levels. But the base is built on ethoxylated surfactants, persistent silicones, and a deep bench of synthetic polymers , it scores in the bottom quartile for clean standards alignment and environmental fit. Worth it if performance trumps ingredient philosophy; skip it if you're shopping by exclusion lists.
Full INCI list
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal