Seen Shampoo
by SEEN · hair_care
Editor's Take
Good scalp-friendly lather, but not the purity play some shoppers expect from a silicone-free, sulfate-free bottle with fragrance still onboard.
Four-pillar formula scores
- Efficacy: 7.4 / 10
- Modern Tech: 6.8 / 10
- Clean Beauty: 4.0 / 10
- Sustainability: 7.4 / 10
The Verdict
Seen Shampoo earns Strong efficacy, mainly because Sodium Lauroyl Methyl Isethionate gives a milder, sulfate-free cleanse while C13-15 Alkane adds silicone-free slip. The technology is Modern and the sustainability score is Good, so the bones are more current than a basic drugstore shampoo. The clean score is the weak spot at 4, pulled down by Fragrance/Parfum, Acrylates Copolymer, Phenoxyethanol, EDTA, and Hexamethylindanopyran. A credible daily wash for scalp-conscious shoppers, not a clean-beauty benchmark.
Full INCI list
WATER/AQUA/EAU, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYLAMINE OXIDE, GLYCERIN, ACRYLATES COPOLYMER, C13-15 ALKANE, GLYCOL DISTEARATE, AMINOMETHYL PROPANOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, TOCOPHEROL, BISABOLOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CITRIC ACID, SODIUM HYDROXIDE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, SODIUM BENZOATE, DISODIUM EDTA, FRAGRANCE/PARFUM, HEXAMETHYLINDANOPYRAN, ROSE KETONES