Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer
by Tower 28 Beauty · makeup
Editor's Take
A concealer that actually went to the serum aisle; Sodium Hyaluronate, Centella, and ferments at active levels, not trace window dressing.
Four-pillar formula scores
- Efficacy: 8.2 / 10
- Modern Tech: 7.5 / 10
- Clean Beauty: 10.0 / 10
- Sustainability: 8.2 / 10
The Verdict
This is a rare makeup formula that earns its skincare claims without compromising coverage. The water-in-oil formula keeps Titanium Dioxide suspended while Sodium Hyaluronate and Centella Asiatica deliver genuine hydration and soothing at the top of the list; efficacy sits at 8.2, clean hits a perfect 10. The base leans on Hydrogenated Polyisobutene and Isononyl Isononanoate for slip and wear, which dings sustainability to 8.2, but the trade-off buys you a concealer that won't dry out your undereye by noon. Worth it if you want coverage that doubles as treatment.
Full INCI list
Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)