Tower 28 ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
by Tower 28 · other
Editor's Take
Calls itself an oil. Pours like a silicone.
Four-pillar formula scores
- Efficacy: 8.5 / 10
- Modern Tech: 6.8 / 10
- Clean Beauty: 5.5 / 10
- Sustainability: 3.0 / 10
The Verdict
The bottle says oil. The INCI says silicone. The base is Hydrogenated Polyisobutene and styrene copolymers; petrochemical chemistry that delivers the jelly texture and high shine, not the five plant oils listed further down. The efficacy is genuinely strong: the formula hydrates, cushions, and refuses to turn sticky, which is rare at this price point. But the clean score sits at 5.5 due to incidental ingestion concerns (titanium dioxide, synthetic fragrance, aluminum lake pigments), and the sustainability floor is a hard 3.0; persistent polymers that won't biodegrade. Worth it if you want silicone; skip it if the oil claim matters to you.
Full INCI list
Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN (+/-): Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850)