Urban Decay Cosmetics 24/7 Eyeshadow
by Urban Decay Cosmetics · makeup
Editor's Take
Built around an old-school talc and mica blend, this relies on a modern blurring polymer to elevate the finish while tossing in trace caffeine purely for the marketing copy.
Four-pillar formula scores
- Efficacy: 7.4 / 10
- Modern Tech: 5.8 / 10
- Clean Beauty: 6.0 / 10
- Sustainability: 7.9 / 10
The Verdict
The formula relies heavily on a traditional pressed powder foundation of mica and talc to deliver its core color payoff. Urban Decay modernizes the wear slightly with a soft-focus polymer that helps blur fine lines on the lid. You will spot caffeine on the ingredient list, but it sits too low to offer any tangible benefit. It remains a credible choice for dense pigment if you do not mind the throwback chemistry.
Full INCI list
Caprylic/Capric Triglyceride, CI 77007 / Ultramarines, CI 77491 / Iron Oxides, CI 77742 / Manganese Violet, Zinc Stearate, Silica, Sodium Dehydroacetate, Phenoxyethanol, CI 77510 / Ferric Ferrocyanide, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.