BASED Shampoo
by BASED · hair_care
Editor's Take
Clean shampoo shoppers get the good stuff here, Coco-Glucoside mildness and Olivem 1000 feel, but not salon-grade foam or repair.
Four-pillar formula scores
- Performance: 6.8 / 10
- Innovative Ingredients: 5.2 / 10
- Clean Standards: 10.0 / 10
- Formula Sustainability: 9.1 / 10
The Verdict
The clean score is a perfect 10, and sustainability lands in the above the middle band, so the ingredient philosophy is the strongest part of the bottle. Coco-Glucoside gives a mild, sulfate-free cleanse, while Olivem 1000 adds a more cushioned feel than most bare-bones natural shampoos. Efficacy sits at 6.8 because this is better at gentle daily washing than heavy buildup removal, dense foam, or true strand repair. Worth it as a low-residue, clean-leaning daily shampoo, not as a treatment pretending to fix damaged hair.
Full INCI list
Water, Coco-Glucoside, Glycerin, Cetearyl Olivate & Sorbitan Olivate (Olivem1000), Guar Gum, Citric Acid, Peppermint Oil, Potassium Sorbate + Sodium Benzoate, Hydrolyzed Keratin, Vitamin E, Avocado Oil, Coconut Oil, Argan Oil, Aloe Vera, Arginine