Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo

by Briogeo · hair_care

Editor's Take

Among curl shampoos, this one earns its shelf space: mild Sodium Cocoyl Isethionate cleansing, useful shea and avocado lipids, and less squeak than the drugstore pack.

Four-pillar formula scores

  • Performance: 8.2 / 10
  • Innovative Ingredients: 7.5 / 10
  • Clean Standards: 6.3 / 10
  • Formula Sustainability: 7.8 / 10

The Verdict

The multi-surfactant base should remove buildup without leaving curls as stripped as a conventional clarifying shampoo. Shea butter, avocado oil, rice extract, and tomato ferment give the formula more conditioning depth than most sulfate-free washes. Its clean credentials are moderate rather than purist, with an ethoxylated surfactant, synthetic fragrance, and persistent conditioning polymers tempering an otherwise plant-forward blend. A credible hydrating wash for curls that need cleansing with some cushion.

Is Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo clean?

DARE scores Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo by Briogeo 6.3 / 10 on Clean Standards, the human-health pillar of the Formulation Architecture Model™. That reading comes from the published INCI list read as a system — preservative, fragrance and surfactant choices in context — not from flagging single ingredients in isolation.

What are the key ingredients in Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo?

The formula leads with Water/Aqua/Eau, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Cocamidopropyl Hydroxysultaine, Glycol Distearate. DARE reads the full INCI list below in order, so position and pairing shape how each ingredient contributes under Performance and Innovative Ingredients.

How does DARE score Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo?

Under the Formulation Architecture Model™, Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo by Briogeo scores Performance 8.2 / 10, Clean Standards 6.3 / 10, Innovative Ingredients 7.5 / 10, and Formula Sustainability 7.8 / 10. Each pillar is scored from the finished formula rather than from isolated ingredient flags.

Read the Formulation Architecture Model™ →

DARE vs single-ingredient apps like Yuka →

Full INCI list

Water/Aqua/Eau, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Extract, Lactobacillus/Tomato Fruit Ferment Extract, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Acanthus Mollis Leaf Extract, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Keratin Amino Acids, Glucose, Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Paradisi (Grapefruit) Peel Oil, Polyquaternium-71, Sodium Chloride, Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol, Xylitylglucoside, Xylitol, Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.

Run a fresh DARE analysis →