Seen Shampoo
by SEEN · hair_care
Editor's Take
Sulfate-free cleansing with a modern isethionate base and silicone-free slip, but the fragrance system pulls the clean score down hard.
Four-pillar formula scores
- Performance: 7.5 / 10
- Innovative Ingredients: 6.8 / 10
- Clean Standards: 3.3 / 10
- Formula Sustainability: 7.1 / 10
The Verdict
This is a technically thoughtfully built shampoo that delivers on its sulfate-free promise with a modern isethionate surfactant system and Hemisqualane for lightweight slip. The efficacy is genuinely strong; it cleanses without stripping, conditions without coating, and soothes the scalp with Bisabolol. But the clean score tells a different story: synthetic fragrance, a persistent polycyclic musk, petrochemical polymers, and quaternary conditioning agents push it well below stricter clean standards thresholds. Worth it if you prioritize performance and scalp mildness over ingredient purity.
Full INCI list
WATER/AQUA/EAU, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYLAMINE OXIDE, GLYCERIN, ACRYLATES COPOLYMER, C13-15 ALKANE, GLYCOL DISTEARATE, AMINOMETHYL PROPANOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, TOCOPHEROL, BISABOLOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CITRIC ACID, SODIUM HYDROXIDE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, SODIUM BENZOATE, DISODIUM EDTA, FRAGRANCE/PARFUM, HEXAMETHYLINDANOPYRAN, ROSE KETONES