Sweed Beauty Cloud Mascara
by Sweed · makeup
Editor's Take
Good lash hold from rice bran wax and VP/VA Copolymer, but the quick-dry trick leans on Isododecane and Alcohol Denat.
Four-pillar formula scores
- Performance: 7.8 / 10
- Innovative Ingredients: 6.5 / 10
- Clean Standards: 5.3 / 10
- Formula Sustainability: 4.0 / 10
The Verdict
Efficacy lands in the Strong band: rice bran, carnauba, and candelilla waxes give buildable volume, while VP/VA Copolymer helps the finish stay put. Technology is Modern at 6.5, with a quick-set feel that makes sense for mascara rather than a fluffy treatment story. The less cuddly part is the base, since Isododecane and denatured alcohol keep it light and fast-drying while dragging clean to 5.3. Worth it for crisp daytime definition and hold, not for a strict clean-beauty shelf.
Full INCI list
Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Iron Oxides (CI 77491), Iron Oxides (CI 77492)